Fashion spaces geographical, physical and virtual

Cantista, Isabel (Editor)

–

As a collective work with diverse and varied contributions, this book is aimed at all those who work in and study the Fashion industry.

One of the most visible and important dimensions of this industry is time, whose rhythm is managed through a continuous succession of collections and proposals. The spatial dimension is also particularly relevant, since the proposals of the fashion market are presented within geographical and virtual spaces.

Within the Fashion industry there are distinct spaces that are considered by the entrepreneur or manager and – based on this reflection – fundamental decisions are then taken about locations within given geographical zones, the creation of new concepts and the layouts of stores, as well as social media visibility.

Finally, the increasingly frequent presence of antennae that are either integrated or in contact with items of clothing brings our attention to the human body as the most important space of fashion and the need for its protection.

This book thus gathers together some reflections on geographical, physical and virtual spaces in Fashion, illustrating current trends and seeking to contribute to innovation in fashion business.